Category Archives: Portraits

Black and White Shoot with my friend Maria Florescu

After shooting the photos with my friend Maria Florescu at the Hot Tub factory, we had talked about doing another shoot. The next time we were both available we met up and wanted to do a Guess or Calvin Klein styled shoot with bright white light and nice shadows.

Maria Florescu
Maria Florescu

I first met Maria while I was shooting for INK Entertainment’s nightclubs in Toronto from 2012-2015 before I moved on to interiors and restaurants. She was also working for the company and was often at events that I was shooting. Her boyfriend is the owner of Untitled & Co. and Maria is often the face of the brand in ads and photoshoots.

Maria Florescu

Maria is very easy to work with and has some great looks. The shoot only took about 30 minutes and we ended up with a couple dozen great shots.

The pics were well received and the online magazine and social account SKYN Magazine picked it up and published 8 of the photos with some info about Maria and the shoot. You can see that post here.

Maria Florescu

I don’t normally like to shoot people and enjoy interior photography the most, but it was nice to get out of my comfort zone and practice something different.

I think I will continue to dabble in portrait photography and maybe some lifestyle but it does not interest me as much.


Quit Smoking Campaign with Fitness Writers Kim and Linda Luu

In March I did a contract with the Ontario Government to help spread awareness about their quit smoking initiatives. As a part of that deal, I took photos of my fitness writers at Toronto Guardian to promote healthy living.

quit smoking - Kim Luu
Kim Luu

During the day, I met with Kimberley Luu down at the ferry terminal on Queen’s Quay. It was incredibly windy and was blowing us over and making it very difficult to shoot. The wind howver made for some dramatic background waves on the lake. It also added more intensity into the look of Kim.

quit smoking - Linda Luu

In the evening, I met with Kim’s sister Linda Luu. For this one we wanted to show to juxtaposition of someone smoking and someone coming off a run and checking their apps for their stats. We used the light of the phone to draw attention to her while patrons of a bar stand smoking in the background.

quit smoking - father and son

The 3rd photo I used was one of a father and son ice skating at Nathan Philips Square. This was to be an  “Imagine Yourself in A health long Life without smoking” type of thing. I captured a moment of a father helping his son learn to skate and it worked out well.


Shooting Hydropool Hot Tubs with Maria Flo

In the last week of March 2017, I dove into a deep opportunity to shoot an editorial photography project at Hydropool Hot Tubs, Swim Spas and Accessories showroom at 345 Superior Blvd in Mississauga, Ontario.

 Maria Flo - Hydropool Hot Tubs

I was interested in this photo assignment for a few different reasons, and not the least of which was that the invitation came with a free tour of the Hydropool Hot Tubs factory which is next door to their showroom and is by all accounts, a truly Forbidden Place. Not many outsiders ever get invited in here let alone encouraged to explore their high technology hot tub manufacturing assembly line. For one because its dangerous and secondly its filled with trade secrets.  And not to mention it smells like polyurethane back there – we had to wear metal toe protectors on our shoes and safety glasses and face masks. 

During the tour, I was able to capture these shots of the hot tubs being made, insulated, tubed and tested.

Hydropool Hot Tubs

Afterwards the marketing directors and middle management of the Hydropools organization extended what I understood to be uncharacteristic creative license to shoot their products as they appear in their modern showroom environment.

The resulting photo series incorporates aquatic portraiture of my good friend Maria Flo, Untitled & Co who agreed, with some conditions, to appear in the hot tub.

Maria is a perfect choice for these pictures because of her uniquely curvy body and curiously beautiful face. Her expressive blue eyes are themselves story-filled pools of light, and her blond hair perfectly complimented the décor of the showroom interior, catching the overhead light and reflecting in the water.

Maria Flo - Hydropool Hot Tubs

Maria was very accommodating and played along with all ideas, one of which was to imagine that this was her full-time job. Like an aquatic zoo animal, she was to pretend she resented being on display as sales staff with prospective buyers ran the tubs and swim spas through their most active training settings. Hah it was wickedly fun and we all laughed to see her struggle as the water flow can be quite intense!

As the project photographer, I was intrigued and added to the story ideas where possible always trying to capture the best possible interior angles that most favourable detail the showroom and the company’s world class products on display inside.